Two weeks ago, I wrote about the first part of my Building Higher Trust Model, which was Table Stakes. These elements are prerequisites to building trust. If they are missing, there is no way for a leader to build real trust.
Last week’s article was about “Enabling Actions.” These elements are not required to build trust, but the more you can practice them the more trust you will build.
This week I want to discuss the grand daddy of all the behaviors that will help leaders build higher trust. It is called “Reinforce Candor.”
Let’s examine why I believe these two strange-sounding words are the magic key to great leadership.
Reinforce Candor
According to Webster, candor simply means frankness. It is the ability to tell an individual exactly what you believe to be true without mincing words. To reinforce individuals is to praise them when they do something.
Leaders go about their day making decisions or advocating actions that they honestly believe are the right things to do. If someone in the organization speaks up with a contrary opinion of what to do, it is only natural for leaders to become defensive and make the person who is being candid feel bad about doing it.
If leaders can take the opportunity to hear the person out without being judgmental, then they reinforce the person’s candor. The person will end up glad that he brought it up rather than sorry.
The concept is called “psychological safety” by Amy Edmondson of Harvard Business School. She maintains that organizations where people feel it is safe to bring up things that may seem to be contrary to the current path they are on creates more successful organizations. Here is a link to her Ted Talk, “Building a Psychologically Safe Workplace” on the subject.
What Leaders Need to Do
How would leaders go about making workers who are candid feel glad they bring up scary things? They do it by not punishing but by reinforcing their candor.
For most leaders, that behavior is nearly impossible simply because they believe deep down that the action they were advocating is the right thing to do. Hence, if an employee advocates a different view, that person must be wrong. That belief leads the leaders to either ignore the employee or push back in a defensive way. This reaction is only human nature, but it definitely does not reinforce the employee’s candor.
Leaders need to realize that they wear an “I AM RIGHT” button all day every day. Sometimes leaders have a hard time believing me when I tell them this trait, but after thinking about their mental processes with some guidance, almost all of them can agree they do wear the button. The reason is that the button is consistent with human nature.
The revelation comes when I pass out buttons to everyone in the room and suggest to the leaders when someone brings up a contrary thought, that the first order of business is to see the invisible “I AM RIGHT” button that the other person is wearing. That action will change the leader’s body language from one of hostility to one of curiosity; now we are half way home.
Couple the curiosity with respect for the individual and you will have the magic solution to low trust in any organization. If the leader reinforces rather than punishes the employee for his or her candor and treats the individual with due respect, then trust will grow in that transaction.
In 50 years of studying leadership, the technique I just described is the most powerful tonic to change the culture of any organization. That is why I end up teaching the technique to every leader who will listen to me.
Bonus video
Here is a brief video about reinforcing candor.
Bob Whipple, MBA, CPTD, is a consultant, trainer, speaker, and author in the areas of leadership and trust. He is the author of four books: 1.The Trust Factor: Advanced Leadership for Professionals (2003), 2. Understanding E-Body Language: Building Trust Online (2006), 3. Leading with Trust is Like Sailing Downwind (2009), and 4. Trust in Transition: Navigating Organizational Change (2014). In addition, he has authored over 1000 articles and videos on various topics in leadership and trust. Bob has many years as a senior executive with a Fortune 500 Company and with non-profit organizations.
Building Higher Trust 19 Reinforce Candor
April 30, 2021Leadership Barometer 71 Demonstrate Integrity
November 11, 2020There are hundreds of assessments for leaders. The content and quality of these assessments vary greatly. You can spend a lot of time and money taking surveys to tell you the quality of your leadership.
There are a few leading indicators that can be used to give a pretty good picture of the overall quality of your leadership. These are not good for diagnosing problems or specifying corrective action, but they can tell you where you stand quickly. Here is one of my favorite measures.
Demonstrate Integrity
Lou Holtz, the famous football coach had a remarkably simple philosophy of doing business. It consisted of three simple little rules: 1) Do Right, 2) Do the best you can, and 3) Treat other people like you would like to be treated.
The basic Do Right Rule means acting with integrity. If doing what is right is such a basic and easy thing, why am I even bothering to write about it?
It’s simple; most leaders have a hard time figuring out what the right thing is. That is a stunning indictment to make, but I really believe it is true on occasion. Reason: in the melee of everyday challenges, it is so easy to make a judgment that seems right under the circumstances, but when extrapolated to its logical conclusion it is really not ethical, or moral, or it is just plain dumb.
Rationalization
For a leader, it is easy to rationalize the particular situation and convince yourself that something marginal is really OK to do “all things considered.” There must be a safeguard for this common problem. There is, and I will reveal it later in this article.
The Problem Escalation
I believe that most of the huge organizational scandals of the past started out as subtle value judgments by leaders in their organizations. There was a decision point where they could have taken path A or path B. While path B was “squeaky clean” in terms of the ethics involved, path A was also perfectly logical and acceptable based on the rules in place at the time and was also somewhat more profitable than Path B.
The problem is that if path A was acceptable today, then A+ would be fine the next day, and A++ the next. Other people would get involved, and the practice would get more embedded into the culture.
Eventually, after a few years, it was clear that rules were being bent all over the place in order for the organization to look good to investors. There was no convenient way to roll back the ethical clock, nor was there any impetus. They seemed to be “getting away with it.”
Ultimately the practice, whether it was Enron’s disappearing assets or Bernie Madoff’s Ponzi Scheme, became too big to hide and things blew up.
My contention is that these people were not intending to do bad things originally, they just got caught up in what Alan Greenspan called irrational exuberance and had no way to quit the abuse. Of course, by that time they really were evil people doing evil things, but I believe it did not start out with those intentions.
At the start I believe these leaders were truly blind to the origin of corruption that brought down their empires and bankrupt thousands of individuals in the process.
The Antidote
How can leaders protect themselves from getting caught up in a web of deception if they were originally blind to the problem? It’s simple; they needed to create a culture of transparency and trust whereby being whistle blower was considered good because it protected the organization from going down the wrong path.
Imagine if the culture in an organization was such that when someone (anyone) in the company was concerned about the ethics of current practice and he or she brought that concern to light, there would have been a reward rather than punishment.
To accomplish this, leaders need to reinforce candor, in every phase of operations. It has to be a recognized policy that seeing something amiss brings with it an obligation to speak up, but that is OK because speaking up will bring rewards.
When leaders at all levels reward the whistle blower, it sets up a culture of high trust because it drives out fear. One of my favorite quotes is, “The absence of fear is the incubator of trust.”
The concept or rewarding candor creates opportunities for leaders to see things that would otherwise be hidden and take corrective action before the tsunami gets started.
It also allows leaders to be fallible human beings and make mistakes without having them become a reason for them to spend the rest of their life in jail.
So here is a good test of your leadership ability. How transparent is your organization? Do you truly reward employees when they bring up things that do not seem right to them, or are they put down and punished?
Bob Whipple is CEO of Leadergrow Inc., a company dedicated to growing leaders. He speaks and conducts seminars on building trust in organizations.
Leadership Barometer 25 Drive Out Fear
November 18, 2019Number eight of Deming’s Famous 14 Points was “Drive Out Fear.” In just three words, the long-deceased quality genius put his finger on the most important concept in building and maintaining trust.
I have a favorite quote that I use on my website: “The absence of fear is the incubator of trust.” It seems a little backward to describe the lack of something to be the cause of something else, but I really do believe that is the case. When there is low fear in a culture, trust will grow spontaneously, like the mold on last week’s bread, only in this case the mold is good.
If we turn the logic around, there are a number of positive leader behaviors that do cause trust to grow. If you think about it, these behaviors are easy to name. Consider the following (incomplete) list:
- Do what you say (walk your talk)
- Act in a consistent manner
- Treat people with respect
- Honor your commitments
- Be honest
- Be transparent
- Admit mistakes
We know all these things, and we could list hundreds of behaviors that contribute to building trust on a daily basis. They all work, and yet the power of each one is significantly blunted if the general environment is one of fear.
If you are a leader, of course you need to model the seven behaviors above, along with the others I did not name, but doing that alone will not get you to the promised land.
You need to create a culture of low fear, and you will see the impact of the other behaviors is like they are all on steroids. So the question becomes, how does a leader create a culture of low fear? The answer is simple, but most leaders have a difficult time doing it, which is the reason trust is so low in most organizations.
You lower fear when you make people glad when they bring up a contrary opinion to what you thought was right. Of course, people need to bring up the disconnect in a respectful manner as opposed to an obnoxious way. When you make people glad they brought up their concern and reward them for doing that rather than punishing them, it lowers fear within your group.
You make it safe for people to tell you things that you perhaps did not want to hear. I call the behavior “reinforcing candor,” and I believe leaders who have the ability to exhibit this behavior consistently will build the highest trust organizations.
Since high trust is linked to outstanding performance, morale, and low turnover, the benefits of learning how to reinforce candor are immense. This set of behaviors become the super sauce of excellent leadership. Learn how to reinforce candor; for sure you will become an elite leader.
Bob Whipple is CEO of Leadergrow Inc., a company dedicated to growing leaders. He speaks and conducts seminars on building trust in organizations.
Leadership Barometer 21 Build a Safe Environment
October 18, 2019 Here is one of my favorite measures for the quality of a leader.
Build a SAFE Environment
In most organizations, there is a continual environment of fear. What we need to realize is that there are different kinds of fear. There is the fear due to market conditions or competition that may make a company go bankrupt.
We have learned over the past decade that just because a company is great now is no guarantee it will even exist in a year or two. There is really no such thing as lifelong job security anymore.
Longevity not guaranteed
As an example, look at Circuit City. In the early years of the 2000’s, it was on top of the heap, and even qualified as one of the “Great” companies in Jim Collins’ book Good to Great. By 2008, the company was history.
So, it is not surprising that few people feel the kind of job security that most individuals felt in the 80’s and 90’s. It is just a fact of life, and that kind of fear needs to be used to create the impetus to do better on a daily basis.
More common fear
The more crippling kind of fear is a nagging feeling that if I tell the truth about something to my boss, I am going to suffer some kind of punishment. It may not be an immediate demotion or dismissal, but eventually I will be negatively impacted in ways I may not even recognize.
So, I clam up and do not share thoughts that could be helpful to my organization.
Create the right culture
Great leaders create an environment where this kind of fear is nearly nonexistent. My favorite quote about this, that I note on my corporate website, is “The absence of fear is the incubator of trust.” In a culture where there is no fear, trust grows spontaneously, much like the mold on last week’s bread, only in this case, the mold is a blessing.
Reinforce candor
So, what is the mechanism by which great leaders create this lack of fear? They do it by “reinforcing candor.” They let people know they will not be punished for speaking their truth.
Reward rather than punish
On the contrary, these leaders show by words and deeds that people who speak up are actually rewarded for sharing something scary or just not right. That safety gives these leaders the opportunity to correct small problems before they have huge negative consequences for the organization.
That is brilliant leadership!
If you are a leader, focus on one thing when someone tells you something you did not want to hear. Focus your actions on making the person glad he or she brought it up. That behavior is the most constructive thing you can do to build a culture of trust within your organization.
Bob Whipple is CEO of Leadergrow Inc., a company dedicated to growing leaders. He speaks and conducts seminars on building trust in organizations. He can be reached at bwhipple@leadergrow.com or 585-392-7763.
Leadership Barometer 11 Demonstrate Integrity
August 5, 2019One great measure of the quality of a leader is how much that person demonstrates integrity.
That is an easy thing to say, but it is a bit harder to accomplish. Let’s pick apart the concept of integrity and see if we can find some usable handles.
First of all, integrity is easy to demonstrate when things are going well or according to plan. It is a simple matter of doing the right thing, and the right thing is obvious.
Integrity is most important when it is difficult to do or the right path is hard to define. It is in these moments when leaders have the ability to stand tall and radiate their integrity or duck the issue and do what seems expedient at the moment.
I call these times “Leadership moments of truth.”
Demonstrate Integrity
Lou Holtz, the famous football coach had a remarkably simple philosophy of doing business. It consisted of three simple little rules: 1) Do Right, 2) Do the best you can, and 3) Treat others the way you would like to be treated.
The basic Do Right Rule means acting with integrity. If doing what is right is such a basic and easy thing, why am I even bothering to write about it? It’s simple.
Most leaders have a hard time figuring out what the right thing is. That is a stunning indictment to make, but I really believe it is true.
Reason: in the melee of everyday challenges, it is so easy to make a judgment that seems right under the circumstances, but when extrapolated to its logical conclusion it is really not ethical, or moral, or it is just plain dumb.
Leaders tend to rationalize.
I believe that most of the huge organizational scandals of the past started out as subtle value judgments by leaders in their organizations. There was a decision point where they could have taken path A or path B.
While path B was “squeaky clean” in terms of the ethics involved, path A was also perfectly logical and acceptable based on the rules in place at the time and was also somewhat more profitable than Path B.
The problem is that if path A was acceptable today, then A+ would be fine the next day, and A++ the next. Other people would get involved, and the practice would get more embedded into the culture.
Eventually, after a few years, it was clear that rules were being bent all over the place in order for the organization to look good to investors. There was no convenient way to roll back the ethical clock, nor was there any impetus.
Ultimately the practice, whether it was Enron’s disappearing assets or Bernie Madoff’s Ponzi Scheme, became too big to hide and things blew up. My contention is that these people were not intending to do bad things originally, they just got caught up in what Alan Greenspan called irrational exuberance and had no way to quit the abuse.
Of course, by the time things surfaced, they really were evil people doing evil things, but I believe it did not start out with those intentions. At the start I believe these leaders were truly blind to the origin of corruption that brought down their empires and bankrupt thousands of individuals in the process.
How can leaders protect themselves from getting caught up in a web of deception if they were originally blind to the problem? It’s simple, they needed to create a culture of transparency and trust whereby being a whistle blower was considered good.
Imagine if the culture in an organization was such that when someone (anyone) in the company was concerned about the ethics of current practice and he or she brought that concern to light, there would have been a reward rather than punishment.
To accomplish this, leaders need to reinforce candor, in every phase of operations. It has to be a recognized policy that seeing something amiss brings with it an obligation to speak up, but that is OK because speaking up will bring rewards.
If you doubt that whistle blowers are routinely punished, take the time to view this brief video by Bill Lloyd. He blew the whistle at his company and paid a heavy price for it.
Bill said, “Sometimes it’s going to hurt, but it says everything about who you are as a person.”
The concept or rewarding candor creates opportunities for leaders to see things that would otherwise be hidden and take corrective action before the tsunami gets started.
It also allows leaders to be fallible human beings and make mistakes without having them become a reason for them to spend the rest of their life in jail.
So here is a good test of your leadership ability. How transparent is your organization? Do you truly reward employees when they bring up things that do not seem right to them, or are they put down and punished?
Bob Whipple is CEO of Leadergrow Inc., a company dedicated to growing leaders. He speaks and conducts seminars on building trust in organizations. He can be reached at bwhipple@leadergrow.com or 585-392-7763.
The “I AM RIGHT” Paradox
February 6, 2019One of my MBA students made a comment once that really caught me off guard. He said “I am the type of person who always does what he thinks is right.” The statement sounded perfectly logical until I thought about it a little more. I wonder if there is a person alive who could not make that same claim.
Invariably, people are going to do what they believe is right at that moment. If there is a better alternative action, then they will do that. Human beings instinctively rationalize all data to come up with the best option now, “all things considered.” In essence, we all wear an invisible “I AM RIGHT” button all day every day.
I started weaving this concept into my leadership classes, because it represents some insight that can help leaders build higher trust, if they understand it. The challenging part is to become smart enough to practice it in the crucible of everyday events. This article will describe the process to become enlightened and how to implement the concept in your life. The ideas in this paper can reduce conflict regardless of one’s position in life, but I will focus the remainder of this article on how leaders can use the concept to increase trust within their span of influence.
Sometimes I run into a leader who claims to not have this problem. He might say, “I have always been a highly participative manager and do not form opinions until I understand what my people are thinking.” Regardless of how much information is gathered in advance, once a leader reaches an understanding of the “right” decision, he then owns that point of view. (Note: In this article, I will use the male pronoun to avoid the awkward “he or she” language, but the logic is gender neutral.)
Another way leaders try to be participative is to send out “test balloons” that sound like this: “I am wondering what you all think about reducing the level of overtime for the next couple months.” The problem here that by simply broaching the question, the leader has put his thumb on the scale, so everyone already knows what he considers the “correct” answer.
Once a leader has reached a conclusion, regardless of how he got there, he owns that opinion, so if someone else has a dissenting point of view, the leader instinctively believes that person is “wrong.” Human nature then takes over, and the leader pushes back on the person who disagrees. This pushback is not reinforcing to the person who disagrees. The leader in some ways punishes the dissenter for having a different opinion.
According to behavior theory, being rewarded for an action will cause more of that behavior in the future and being punished tends to extinguish that behavior in the future. People quickly learn not to cross the leader once his opinion is known. It is just not safe to do it because the leader has positional power and the ability to inflict future pain in numerous ways. This is where the link to trust is critical.
In my leadership work, my favorite quote is, “The absence of fear is the incubator of trust.” My observation is that trust between people will grow easily in an environment of no fear. Creating a culture where people know the leader is not going to punish them for having an opposing view is the best way to reduce fear in an organization.
This is where the I AM RIGHT concept has so much power. If the leader can picture that the person who is not in agreement is also wearing the button, then it reminds the leader to modify his behavior when another person brings up an opposing point. The leader recognizes that he believes his way is right, but also recognizes the other employee believes his view is the correct one.
That understanding can change the conversation from one of defensive pushback and punishment to one of curious inquiry, deep listening, and understanding. The opposing employee will feel rewarded rather than punished. If the leader changes his stance based on the input, then the reward is direct. If the leader considers the alternate seriously but goes with his first instinct, the employee still feels he is rewarded because his points were heard, he was treated like an adult, and he was shown respect. So, regardless of the final decision, trust has been enhanced rather than reduced.
Leaders need to know that the first instinct to defend their initial position may be working against higher trust. They can modify the approach to suspend their own judgment when there is a question or alternate view and truly listen to the opposing view. Asking others what they think about the question will also help to reinforce the nay-sayer, and the trust will still grow. Discussion can also help the employees understand the full set of considerations that went into the decision and therefore appreciate the wisdom of a broader view.
The essential ingredient in this formula for building trust is for the leader to recognize he is wearing the I AM RIGHT Button, but that everyone else has on an invisible I AM RIGHT Button too. The ability to do that is a game changer for leaders who want to have a culture of high trust.
I call this skill “reinforcing candor,” because it is a key behavioral change that has huge impact on the culture. To be able to calmly accept a dissenting view and treat the employee with respect often goes against the gut instinct behaviors. That is why it is so uncommon in real life. If you can learn to do this, you will become one of the elite leaders of our time. It takes practice to do this, so start today and watch the trust level in your organization rise steadily.
Bob Whipple, MBA, CPLP, is a consultant, trainer, speaker, and author in the areas of leadership and trust. He is the author of four books: 1.The Trust Factor: Advanced Leadership for Professionals (2003), 2. Understanding E-Body Language: Building Trust Online (2006), 3. Leading with Trust is Like Sailing Downwind (2009), and 4. Trust in Transition: Navigating Organizational Change (2014). In addition, he has authored over 600 articles and videos on various topics in leadership and trust. Bob has many years as a senior executive with a Fortune 500 Company and with non-profit organizations. For more information, or to bring Bob in to speak at your next event, contact him at http://www.Leadergrow.com, bwhipple@leadergrow.com or 585.392.7763
The Meaning of Trust
October 26, 2013You may be interested in an article that was published in the October edition of Sales and Service Excellence Magazine. I reveal my top five ways to build trust within an organization.
Meaning of Trust October Sales and Service Excellence, October 2013
The following video is referenced in the article: