Talent Development 19 Overcoming Barriers

December 10, 2020

Section 3.2 in the CPTD Certification program for ATD is Consulting and Business Partnering. Section D reads, “Skill in identifying, minimizing, and overcoming organizational barriers to implementing talent development solutions and/or strategies.”

I will discuss six of the main reasons for barriers and suggest solutions to each one.

Lack of Commitment

We see many examples of top leaders who talk a good game in terms of developing their workforce, but the level of commitment is mostly lip service. In the daily pressures for short term deliverables, many leaders fail to follow through with resources or emphasis to make their stated intentions into reality.

The cure for this is to have the courage to stick with programs, even if the pathway gets a bit rocky. Once leaders give the slightest hint of backing away from the agreed-upon path it is the kiss of death to enthusiasm for the program.

If this phenomenon occurs, the results of the training effort will be a tiny fraction of what was originally envisioned.

Too Many Surveys

When designing development efforts, surveys are used to determine which areas need the most help. Unfortunately, in many cases organizations have too many surveys and ones that are poorly designed. When this happen, people end up giving false or warped input or simply fail to respond.

If workers do not see a strong positive correlation between their input on surveys and the resulting training, they lose enthusiasm and become jaded. The cure is to have robust and infrequent surveys.

For the “how to” of doing surveys well, I refer you to my prior article on this topic.

Poorly Designed Training

When training programs are inconvenient, boring, or otherwise flawed, they fail to have the impact that was intended. If people are going to give their full effort willingly, the activities must be inspired and of top quality throughout.

Often organizations skimp on the resources needed to provide the very best training. When workers see this happen, they turn their energies to other more vital activities and put the training on the “back burner.”

One decision that needs to be carefully considered is whether the internal training staff is up to world class standards of design and delivery. If there is any doubt, it is a good idea to go with an external expert in the particular area that is being developed.

Many organizations shy away from outside help because it is perceived the result will be too expensive.

When organizations fail to provide top quality resources in order to save some cash, it severely undermines the entire training effort.

Lay-On Programs

If the program is a formality or lay-on type of training, then people are going to be less enthusiastic than is required for success. The cure here is to have good involvement by the people who will ultimately get trained in specifying and designing the program.

People need to see a very strong connection between the development plan and what the organization is trying to achieve. They need to feel that the training will benefit each one of them in their future.

You cannot expect people to participate with their full energy if they do not see a better future in it for them.

Antiquated Training Methods

Some organizations are still in the dark ages when it comes to the methods used to conduct the training. Not only does the material need to be fresh and up to date, but the tools used must be the latest technology.

Experiential learning always translates into real learning far better than just lecture or exercises following reading assignments.

Poor Follow Through

All training events have a finite schedule. Regardless of the topic being trained, people will normally get a lot out of the effort while the training is going on.

Many organizations fail to recognize that the half-life of the benefits is really quite short. For example, I do a lot of leadership training, and I believe the benefits atrophy in a matter of weeks unless I follow up with materials after the training.

For a training effort to produce lasting results, there needs to be a follow-on plan to keep the material fresh and being used until it has time to become habitual behavior.

For this aspect, I like to use follow on video programs that stretch the learning at least 30 days after the formal training is complete.

Supervisors should hold periodic review sessions where they ask people to describe how they are using the new knowledge in their daily activities. They should raise the consciousness of the new skills being used to the benefit of the organization.

Work to avoid these six pitfalls, and you will have overcome the most significant barriers with your talent development program.

Bob Whipple, MBA, CPTD, is a consultant, trainer, speaker, and author in the areas of leadership and trust. He is the author of: The Trust Factor: Advanced Leadership for Professionals, Understanding E-Body Language: Building Trust Online, Leading with Trust is Like Sailing Downwind, and Trust in Transition: Navigating Organizational Change. Bob has many years as a senior executive with a Fortune 500 Company and with non-profit organizations.




Talent Development 18 Consulting and Business Partnering

November 27, 2020

Section 3.2 in the CPTD Certification program for ATD is Consulting and Business Partnering. Section A reads, “Skill in synthesizing information to formulate recommendations or a course of action to gain agreement, support, and/or buy-in from stakeholders.”

To be successful at consulting, you must operate as a strong business partner with the client. The people involved in the training must be truly excited about the venture and anxious to have it work out well for them.

If you follow these eight tips, you should have agreement, support, and full buy-in.

1. Start with solid research

The way to gain commitment is to listen well to what the participants say they need. This sounds easy, but it is more difficult than it seems. I start with interviews of the key players in the organization. That sets the stage, but it is not enough because they may not be able to articulate the real needs.

2. Needs analysis

I do a survey of the people involved in which they select what topics would create the most significant payoff for them. The key here is to involve as many people in the group that will ultimately be trained so that each person recognizes he or she had real input into the topic selection.

3. Create a rough draft of the program

Based on the research, I put together a draft of the main topics to be covered as well as the delivery style to be used. Be sure to state the objective clearly and outline the deliverables in detail.

4. Review and gain commitment

This is a critical step that is often overlooked or short changed. Let me share an example of how this looks, if it is done well. I was doing a design for a CEO of a major training effort. I did the research, needs analysis, and a draft of the proposed program. I came back a few days later and shared a list of seven things the proposed program would accomplish. The CEO looked at the seven things and wrote BINGO in large letters next to my list.

5. Design the program in detail

In this phase it is necessary to customize the material so that you will be speaking “their language.” Do not offer the same program for a hospital as you would for a manufacturing plant. Make the entire program feel like it was made for that specific client. I normally use their logo and pictures that reflect their actual business.

6. Make sure the program delivery is user friendly

For people to be excited about the training, they need to have it done on a schedule that is most convenient for them, not you. They may want it delivered very early in the morning or even on weekends. Always bend to their needs.

7. Avoid “Death by PowerPoint.”

Only a few points per slide, and do not read the points. Instead, talk about the topic area letting them absorb the actual words on the slide. Always have a photograph (and obtain the license to use it) on each slide. Do not use clip art or cartoons. Make sure the photo is illustrative of the points you are making and has some element of creativity or twist to keep people interested.

8. Make the training experiential

Do not have just hours of lecture. Have an activity, like a role play or body sculpture every 20 minutes or so to break up the training. This keeps people from getting bored.

Following these eight tips will ensure your program has the full support of people in your client’s organization.

Bob Whipple, MBA, CPTD, is a consultant, trainer, speaker, and author in the areas of leadership and trust. He is the author of: The Trust Factor: Advanced Leadership for Professionals, Understanding E-Body Language: Building Trust Online, Leading with Trust is Like Sailing Downwind, and Trust in Transition: Navigating Organizational Change. Bob has many years as a senior executive with a Fortune 500 Company and with non-profit organizations.