Do Leaders Motivate or Demotivate?

December 28, 2013

Business problemsI have written about the connection between leadership and motivation in the past, but I have not coupled that with the connection between leadership and demotivation.

By the way, just because my spell checker keeps underlining the word “demotivate” does not mean it’s an illegal word. It is not in many dictionaries, like Websters, but it does exist in some of them, like The Cambridge Dictionary.

There is even an organization ( Despair Inc. ) that sells demotivating posters and other strange products. I love their motto, “Motivational products don’t work, but our demotivational products don’t work even better.”

There is also a fun website completely devoted to demotivation.

In this article, I reveal some truths and myths about how leaders motivate and demotivate.

My thesis on motivation is that leaders really cannot motivate individuals. When leaders use the word “motivate” as a verb, as in “We need to motivate the team,” it is incorrect usage.

What leaders do is create the culture in which people react with high motivation. A prime example is when leaders create an inspiring vision, shared values, and an environment of high trust, where people feel valued.

Motivation comes from within an individual, and a person working in a culture of trust is more likely to feel motivated.

Once motivation is generated within someone, that person owns it. The sad truth is that the precious commodity can be snatched away from that individual as quickly as a seagull can snatch a discarded scrap of bread at a beach picnic.

I believe that leaders can easily eliminate the motivation within a person. Many leaders are masters at it, demonstrating their skill numerous times a day.

Taking away the motivation of an individual is easier than doing the Chicken Dance.

Here is my top 10 list of things that leaders do to demotivate people at work. See if you agree, and let me know if you have pet peeves of your own to add to the list.

1. Trivialize what an individual is doing or make fun of the employee

2. Claim credit for the good work of an employee

3. Give an assignment, then micromanage the employee

4. Ignore the employee when he or she does some spectacular work

5. Punish the employee who brings up a concern

6. Play favorites or appoint a relative to a position of power over others

7. Insult the employee by drawing attention to what he or she cannot do

8. Engage in sexual or other forms of harassment with the employee

9. Set impossible goals and berate the employees for missing them

10. Demand honesty from the employees but demonstrate low integrity him or herself

In reality, there are thousands of ways a leader or manager can demotivate an individual who has already been inspired to become motivated.

Elite leaders realize that the way to encourage top performance is to set up conditions such that individuals motivate themselves, and then stand out of the way and let them turn the motivation into positive action for the organization.

My advice for leaders is to create enduring trust, which is the environment for high motivation, and then when motivation occurs, don’t kill it.


It’s Faux Trust

September 28, 2013

?????????????????I get a lot of gift catalogs and always chuckle when they advertise the “faux plants.” Why they do not call them “fake plants” is pretty obvious. Nobody would want to buy something fake, so they give the items a fancy name as if that is really going to fool anyone. They keep doing it, so the method must be working for them.

I work in the arena of trust, and I think the notion of “faux trust” is one worth exploring. Stephen M.R. Covey dealt with the topic of faux trust behaviors very well in his first book, The Speed of Trust. Stephen identified 13 key trust behaviors and then identified the opposite behavior and also what he called the “counterfeit” behavior: one that looks real but is not genuine. Here is the list from Stephen’s book.

Trust Behavior –  Opposite –  Counterfeit

1. Talk straight –  Lie or deceive –  Withholding information
2. Demonstrate respect –  Not respect –  Faking respect
3. Create transparency –  Cover up –  Hidden agendas
4. Right wrongs –  Justify wrongs –  Covering up or hiding
5. Show loyalty –  Take credit yourself – Being two-faced
6. Deliver results –  Perform poorly –  Doing busywork
7. Get better –  Deteriorate –  Eternal student
8. Confront reality –  Ignore reality –  Evade reality
9. Clarify expectations –  Leave undefined –  Guessing
10. Practice accountability –  Not taking responsibility –  Blaming others
11. Listen first –  Speak first –  False listening
12. Keep commitments –  Violate promises –  Overpromising
13. Extend trust –  Withhold trust –  Extend false trust

In this article, I will pick up where Stephen’s list leaves off. I want to explore the issue of false trust and see what it looks like. If you look at a faux potted plant very closely, you can determine that it is plastic rather than real leaves and stems. Often the one thing that gives away the ruse is that the “Faux plant” is too perfect. Real plants have some imperfections or dead parts that show up under close examination. So it is with faux trust; the appearance is too perfect for the real world, and that becomes one of the telltale ways we can identify the fake. Let’s look at 10 examples:

1. The issue of risk. Real trust involves a willingness to take some calculated risks. Actually, that is one of the ways trust is defined. If I really do trust a person, then I do not need to see whether he is sneaking behind my back. When Ronald Reagan uttered the words “Trust but verify,” he was revealing a kind of faux trust toward the Russians. It sounded too perfect, and it was.

2. The issue of safety. True trust means the absence of fear. If I trust my boss not to clobber me when I have a contrarian opinion, that means I believe he will not find some way to get back at me. Too often leaders indicate that it is safe to challenge the boss, but end up punishing people when they do it. People quickly learn the plea for openness is really a smoke screen, and they clam up.

3. The issue of hypocrisy. Real trust means the leader always does what he says he will do. It is easy to spot the faux variety of trust when the boss rationalizes why he is bending the rules in his favor. It is always possible to explain away the situation, but the damage done to trust will remain like the smell of a skunk long after the animal has left the area.

4. The issue of favorites. Trust is built on a sense of fairness where people recognize why things are being done a certain way. Ironically, it does not rely on treating everyone the same way. In fact, the late John Wooden, former basketball coach for UCLA, made a remarkable statement about favorites. He said, “The surest way for a coach to play favorites is to treat every player the same way.” That sounds like doubletalk until you realize that each player has unique needs, so treating each player the same as every other one will inevitably advantage one player over another.

5. The issue of the Golden Rule. Faux trust relies on treating people the way you would like to be treated. Some people like to use the “Platinum Rule,” which states “treat other people the way they would like to be treated,” but that one does not work either. The true trust relies on treating every individual the right way, not always how you or they would like to be treated.

6. The issue of accountability. Faux trust means holding people accountable when they do something wrong. True trust means giving feedback when an employee does something right as well as when she does something wrong.

7. The issue of sustainability. Faux trust means giving lip service to the environment and doing so to be politically correct. Genuine trust means always displaying a deep respect for the implications of one’s actions on the planet and acting that way always.

8. The issue of values. True trust means actually living the values each day and explaining to people why certain actions are consistent with those values. Faux trust means there is a set of values on the wall, but we really do not act consistent with them in some cases.

9. The issue of care. Faux trust means leaders talk a good game about really caring for employees, but tolerate huge multiples of more than 500 times between their salary and those of the workers. Real trust means not giving lip service to the issue of caring for others.

10. The issue of admitting mistakes. Faux trust means finding ways to hide the mistakes, pretend they did not happen, blame them on circumstances or other people, and find ways to understate their significance. True trust behavior readily admits mistakes because the leader recognizes that to admit a mistake makes her more human and therefore nearly always increases respect and trust.

I could go on with dozens of additional examples of faux trust versus the real thing. People in any workforce pick up on any inconsistency on the part of leaders. Their eyes are well trained to spot the plastic trust. Once they see the shrub as a fake plant, then from that point on, they will see the decoration for what it is. True, they do not need to water and tend the plant and it will always look reasonable, just as people in a low trust organization will dutifully comply with whatever rules the boss mandates.

The true test of leadership is to have the courage and strength to deliver genuine trust in every case. Let the competition deal with the faux variety of trust.


7 Tips for Better Strategies

July 6, 2013

marketing strategyIn my leadership development work, I am often called upon to help organizations with their strategic plans. The process is well known, and numerous facilitators are qualified to help organizations work through the process. This article outlines some of the mistakes I see organizations make and shares a typical “Strategic Framework” that I find very useful.

The typical mistake made by well-intended managers is to overdo the strategic process until it becomes an albatross rather than a means to focus effort. Here are seven signs that a strategic process is too complex.

1. Too many strategies

The idea of a strategic plan is to focus effort on the vital few tasks and put less emphasis on the trivial many. If the end product of a strategic plan is 23 different strategic thrusts, it is way too complex to be useful, even for a large organization. I urge teams to try to identify three to five strategic thrusts at any given time. The idea of having a “handful” of strategies is appealing because the total effort does not look or sound overwhelming. Sometimes groups will have six strategies, but more than that is going to get some pushback from me.

2. Too many meetings

A typical mistake is to set up sub teams and have a series of standing meetings to deliberate on the elements of the strategy. This process sounds logical, but it easily becomes a huge activity trap. I witnessed a college set up numerous strategy teams. They slaved in long meetings for over 18 months. When the strategy tome was issued, it resembled the IRS Tax code. There were so many details and overdone objectives that the entire effort basically sank under its own weight. When I work with groups, I try to get the entire strategy completed in one or two sessions (usually several hours each) and the documentation fits on the front and back side of a single sheet of paper. The trick to getting the most accomplished in the least amount of time is preparation. For example, I have the group vote offline ahead of time on candidate values from a list of about 50 possible ones. There is always the ability to go back and redo the strategy at a later date if things need to be added. The mistake many groups make is trying to get the thing perfect at the outset.

It has been said that a camel is a horse designed by a committee. Be careful to not make the strategic process into a series of social events or public debates. The job of creating a strategy can be streamlined without sacrificing buy in. One way to check if you are overdoing the number of meetings is to watch people’s eyes when you announce a strategic planning activity. If their eyes roll back, that is a good indication you are making the process too complex.

3. Wordsmithing

For some inexplicable reason, people see a compelling need to have the wording of things like mission statements be perfect and embraced fully by everyone. I think mutual buy in is laudable, but if you drag out the discussion of every word of every sentence until all parties are thrilled, the ship will sail without you. I have witnessed long passionate arguments by managers about whether to use “and” or “and/or” in a mission statement. Once the thing was finally cast in concrete, there was so much acrimony that the parties simply put the product away and forgot about the whole exercise.

Use the Pareto Principle when working on the wording. If we can agree on 80% of the concept, then we can have someone generate a straw man document offline and not tie up the entire group.

4. Confusing Tactics with Strategies

For every key strategy, there will be some tactics that allow achievement of the objective. Strategies are broad areas of focused effort that help an organization move toward its vision. Tactics are operational activities that collectively allow the strategy to be achieved. Strategies are the “what,” and Tactics are the “how.” Often groups put the “things to do” as the strategies rather than call them tactics. A trained facilitator knows how to avoid this pitfall.

5. Not including Team Behaviors

Many facilitators leave out this critical step. Teams need to have a set of expectations for the behaviors of team members. Reason: without specific expectations it is difficult to hold each other accountable for accomplishing the tasks. Strategies become a wish list of good intentions rather than high energy areas where we are truly going for the gold.

6. Inappropriate Measures

For every strategy there needs to be at least one measure, preferably more than one. There are two common problems with measures: 1) they can be activity traps where getting the data is way too burdensome, and 2) If set up incorrectly, measures can drive the wrong behaviors. Make sure the measures you establish are encouraging people to do things that truly do lead to fulfillment of the strategy.
For example, one group had a strategy to increase revenue. The measure they selected was number of sales calls. The sales force was only too happy to increase the number of sales calls in order to earn more bonus money; unfortunately, the added activity meant they were less effective at closing sales, so total revenue actually went down. The measure looked good, but the goal was not realized.

7. Failure to communicate the strategy

It is a crime that many groups pour energy into creating a nice strategic plan that then sits in the desks of the managers for years and is not operational in the everyday world of work. The documentation of a strategy is pointless unless it becomes active in the hearts and minds of every single person in the organization.
Leaders need to continually discuss the strategic elements and explain to people why their actions are consistent with the plan. For example, a leader might say, “We are putting on a third shift next month because our vision for growth cannot be achieved without a fully loaded factory, which is the number one strategy in our plan.”

I have developed a simple format for a strategic plan that works for most groups. It is appropriate for profit or non-profit organizations of all sizes. The document can be constructed in a day or two with the right preparation effort, and it really helps focus the activities of a group after the strategy is completed. I usually show the elements as two sides of a single sheet of paper, and I laminate it like a large card so it can be passed around without getting mangled. I personally prefer the single sheet of paper over the posters in the conference room. I believe it has more power.

Click this link to view the two-page Generic Strategy Document.

There are many different formats for strategic plans; the one above is my favorite because it conveys a lot of information in a small footprint. Whatever format you select, make sure it is user friendly to the people who need to internalize the strategy. The most important objective for strategic work is to focus energy, so avoid the mega process that seems to go on forever, and make your plans crisp and beneficial.


Making Values Have More Value

May 25, 2013

square dealA vital function of leadership is to instill a coherent set of values in the organization. Notice I did not say the function is to “articulate” good values. Too many leaders believe the job is done when there is a set of values hanging on the wall. Unfortunately, that attitude does more harm than good because any hypocrisy in living the values ends up undermining the whole concept.

Leaders need to exemplify the values and talk about them at every opportunity for them to become firmly planted into the hearts of the organization’s people. Here are some tips that can make your values shine and create a foundational bedrock for the work of your business.

Create the values together

Values do not come from one person. They are aggregated into being through a process of creation and selection. There are literally thousands of values one could choose. Words like integrity, loyalty, respect, trust, and flexibility are frequent choices. Less often used, but equally effective are words like honor, dependability, family, innovation, and transparency. It is important for people in the organization to participate in the crafting of a master brainstorm list and the voting on how to winnow the list to a vital few.

Don’t have too many values

To be most helpful, values must reside in the hearts of the population and be simple enough to remember. It is a mistake to have a dozen or more values for an organization. Few people will be able to remember the entire set. I recommend five values, or six at the most. These will form the core of why we do what we do. Then it is a simple matter of doing a pareto vote to cull out the less important candidates from the longer list.

Talk about the values

Make sure everyone knows the values by communicating them at every possible opportunity. Say things like, “We have decided to admit our mistake because one of our core values is transparency.” As people hear a value reinforced every time it is modeled by leaders in the organization, it becomes stronger and more useful to the business.

Reinforce people who point out inconsistencies

If an action or decision does not appear to be consistent with a stated value, it is important to encourage and reinforce employees who point out the apparent contradiction. If employees are stifled or punished when they voice concern over a possible lapse, then they will clam up, and the values will quickly lose their potency for the organization. If people are rewarded for bringing up concerns, then the values will spring to life and remain vibrant.

Allow infrequent changes

Values form a bedrock for the actions of a community. It is important that these statements of intent have stability, and yet it is a mistake to be totally rigid. If an additional value to the current list would help clarify some common activities, feel free to add a new value with great ceremony. Beyond some number, it is wise to retire a less relevant value when adding a new one. This can be tricky because no value is totally useless. If you retire a value, make sure to state it is still important, just less frequently called upon in the current environment.

Reinforce actions consistent with the values

The easiest way to perpetuate actions consistent with the values is to reinforce people when the follow them. A simple thank you is not sufficient reinforcement here. The conversation should sound more like this, “That was a great point Martha. When you recognized Ed for not backing down in the face of pressure from the angry employee, you demonstrated consistency, which is one of our key values.”

The magic in having values is teaching all people to model them every day, but that is only half of the job. You must make the connection between actions and values highly visible at every opportunity to ensure the values drive the right behaviors far into the future.


Strategic Jargon

February 16, 2013

dentistDoes your strategic plan clarify or complicate? When organizations do a strategic plan, a bunch of specific words are used to describe the various pieces, but you would be surprised how those words are often used incorrectly. Many people hate to work on strategy because it is either eternal or terrifying, like going to the dentist. This problem fascinates me, because I do a lot of strategic work with corporations, not-for-profit groups, and educational institutions. I also teach strategic thinking at two universities. One cure for confusing strategic plans is to use the jargon correctly.

For example, it is common to have the mission and vision statements mixed. I have written about that problem and given some typical examples in another article entitled “Mission and Vision Essentials.” Another common sticking point is getting the strategy separated from the tactics. Strategy is the overarching way you are going to move from the current situation to the vision, and tactics are the detailed actions you will take to accomplish the strategy.

Most facilitators have an order they prefer when helping groups with strategy. I believe it is not essential to have a rigid pattern, but I generally prefer to start out with the values. Reason: Values are a kind of foundation upon which the other elements rest. To me, putting values late in the process feels like digging the foundation after the house is already constructed.

A key element in most strategic work is a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This work is the basis for determining an intelligent strategy. It consists of two views of the organization. In the first view, we look through a “microscope” at the internal strengths and weaknesses of the current organization. The second view is looking through a “telescope” at the environment around the organization to determine the opportunities and threats.

The SWOT analysis can be a time consuming and very boring process. It does not need to be. Facilitators can move through this exercise by breaking up a large group into four subgroups for the exercise. The use of creative techniques, like giving a prize for the most novel idea, can keep the atmosphere light. Of course, like in any brainstorm activity, it is essential to have a “safe” environment where the ideas are just captured, but not critiqued during the session.

One technique that I like to use is a “two wave” approach to the ideas. Let’s suppose we just completed a 10 minute discussion of the “Opportunities” part of SWOT. I then will say something like this, “That is a really great list of opportunities. We could stop here, but I want to challenge the group.

Most of these ideas came quickly and were from the top of your minds. I am sure there are additional creative and dynamite ideas still lurking in the corners of your brains. Let’s take another 10 minutes and see if we can double the number of opportunities on our list.” That process brings out some highly creative ideas, because all the obvious ones have already been mentioned.

I do not use this technique for all sections of the SWOT, as that would get old. It works best for the opportunities section.

After doing a SWOT, it is possible to identify the overarching strategy and tactics. A mistake made by most organizations is to have too many strategic thrusts in the analysis. The reason for a strategic plan is to focus effort on the vital few activities. If you have 32 high priority strategies, you will have trouble making much progress. I encourage groups to narrow the analysis down to three strategies: perhaps four.

One additional activity that is extremely important, but often left out by groups, is to document the behaviors we expect of team members. Without specific behaviors stated in advance, it is difficult to hold people accountable for doing them.

I use a story to illustrate what the jargon on a strategic plan means. Sometimes this helps groups focus on the work and not get muddled up in the terminology. Here is a typical story I use for that.

I liken the strategic process to taking a trip. I want to go from New York City to Toronto. My mission is to have a safe and enjoyable trip. I am considerate and make sure people on the other end are aware of my plans (values). Reaching Toronto is my vision; I can see the skyline in my mind.
I now look at my resources: my late model car is a strength; the fact that the tires are almost bald is a weakness. I see on the map there are some excellent highways (opportunities) but also there is some potential bad weather on the way (threats). I need to select the route and timing wisely.

I decide which day to leave and the route to take (my strategy). The plan is to stay in Toronto three nights, because I have two days worth of business to conduct. My goal is to drive there in 10 hours. I know it is not possible to get there in 9 hours, and I am willing to accept up to 12 hours if there is construction or other delays. There are contingency plans associated with potential problems.

Then I figure out what things to pack, decide what time to leave, and buy two new tires (tactics). I monitor my progress and determine my gas mileage along the way (measures). For example, I know it is necessary to reach Buffalo by 1 pm to make my timing goal. I drive within the speed limit, am courteous to other drivers, and I stop frequently enough to not get over tired (behaviors). I have a very good chance of having a good trip, which was my original mission.

Now if I can only get those SOBs in Toronto to sign my contract, I will be fine. Hold on a minute; maybe that is worth some planning as well. Maybe my vision in the first place should have been more about a signed contract than about seeing the Toronto Skyline. For that, I need to make sure my strategy achieves the true purpose for the trip, and make sure all parts of the plan align with that objective. In this case, I would have been wise to state the vision was to get a signed contract, and the trip to Toronto was one of the strategies. Now my strategic plan would stand a better chance of getting me what I really need.

The process of creating a strategic plan is fairly straightforward, yet many groups get tripped up with all these strange words, and come up with a plan that looks good on paper but does not work well in the real world. That is a colossal waste of time. Make sure you have someone who knows what he or she is doing lead the activities when creating your strategic plan.


Getting Sach’d

March 18, 2012

Greg Smith wrote his scathing letter of resignation from Goldman Sachs, and it appeared as an op-ed in the New York Times on March 14th. He is out of Goldman Sachs for good, but I believe it was the firm that really got “Sach’d.”

Here we have an insider who was unable to play the game of duplicity and go against his own values. He revealed so much evidence of a corrupt culture that the entire organization is likely to continue its fall from grace. The ouster of CEO Lloyd Blankfein and President Gary Cohn is not assured, but I am willing to bet that they will not be there one year from now. Even before Smith’s diatribe, speculation about Blankfein leaving soon was becoming more prevalent.

The Goldman Sachs PR machine has tried to blunt some of the damage by stating Smith was just one of over 30,000 employees, and it is expected there are going to be some disgruntled employees in an organization that large. If Smith’s accusations are accurate, the Goldman Sachs defense, thus far, has been tepid at best.

Smith’s courage to leave and expose the corruption will cost him in the short term. As William Cohan, author of Money and Power: How Goldman Sachs Came to Rule the World, pointed out: “Smith is toast on Wall Street.” On the other hand, if Smith does not meet some mysterious demise or get run over by a taxi, he is likely to do well as an author himself and flourish on the speaking circuit as a competitor to Cohan. There is undoubtedly enough interest out there to support at least two authors and speakers for several years.

I am neither supporting or denigrating Smith’s claims. I am not close enough to the facts. Rather, I am marveling at the level of candor involved in his letter. Accurate or not, his resignation letter lit up the twitter boards for the last half of the week. It will be an interesting story to follow.

One basic truth stated by Smith in his letter will go down in history as a warning to all top executives who have let hubris or greed push fundamental values to the side. “It astounds me how little senior management gets a basic truth: If clients don’t trust you they will eventually stop doing business with you. It doesn’t matter how smart you are.”

Another favorite quote from his letter is, “Leadership used to be about ideas, setting an example and doing the right thing. Today, if you make enough money for the firm (and you are not currently an ax murderer) you will be promoted into a position of influence.” I am wondering how many of the managers who may be following the “Money over customer well being” philosophy are starting to shake in their boots. How can they change their methods in midstream and be able to look at themselves in the mirror?

I suppose enough money and power can help executives deceive themselves into believing wrong things are OK. After all, Smith himself was participating in the same kind of deception until his conscience could no longer bear it, or perhaps he was put under a kind of pressure he could no longer endure. Regardless, he was not blameless for tolerating the same kind of corruption for at least a few years. Perhaps this affair is a kind of wakeup call that a corporate culture can be a seductive force that enables people to accept and follow what they would otherwise know is wrong.

I am an idealistic soul who still believes in Superman and the premise that good eventually wins out over evil. It did take a lot of courage to do what Greg Smith did. MBA classes will be discussing his letter and its effect for many years to come. It is rare that a resignation can have such a high profile impact. If history shows his points were accurate, then Smith was really one of the good guys. So here’s to all the good people out there who are unwilling to do things they do not believe in just to make the most money possible. Greg Smith made sure they have a greater chance for their reward while still on this earth. For those who still believe in a duplicitous existence, you can look forward to a significant decline in your business, or even extinction.


Neon Hypocrisy

March 19, 2011

Many organizations (perhaps most of them) have a value that states, “People are our most important asset.” It stands to reason why this should be the case. People are usually the biggest expense item in the budget of an organization. They hold the intellectual capital of the organization. They do the research on future streams of products. They produce the current products or services. They sell the output of the organization. They work with the suppliers and vendors who make production possible. They administer the business and keep things working financially. So, any organization would be insane to not recognize that people really are their most important asset.

You can see the phrase on the values plaque in the lobby of most companies. In fact, it is often the number one or number two value listed because it comes out first as the top brass sit down to dream up things like values statements. The problem is that the dreaming phase does not match the execution phase. It is in the daily actions of managers and leaders at all levels that the hypocrisy of the statement shines like a neon sign to everyone who works in the company. Most managers simply do not act as if they believe people are the most important asset. Most employees walk past the values plaque in the lobby and don’t pay any attention to it. After all, if management is not behaving consistently with the value, why should employees believe the value is operational?

Meanwhile, in the conference rooms, computer notes, offices, private discussions, decision meetings, town hall meetings, and every possible form of interaction, managers are dealing with the business of business and ignoring the neon value sitting out in the lobby.

As younger generation workers begin to filter in from high school and colleges, a greater sense of personal self esteem is arriving with them, and organizations will need to show more respect for people than in the past. Younger generations are not willing to endure corporate jargon that does not match observable behavior, and it is not just a corporate phenomenon either. We can clearly see a trend of less tolerance for duplicity in the broader society as we witness social unrest all over the world from the “Tea-Party” to the riots in Egypt. People seek an environment that fulfills their sense of purpose. They are less tolerant of corruption from the Town Hall to the Union Hall. If leaders are going to spout out platitudes about people being the most important organizational asset, they need to start acting that way!

Just imagine what you would see if an organization really did believe in the neon value. What would it look like? Here are some ideas, and you can fill in other examples for yourself:

1. Managers would take the time to interface with most employees on most days. They would not be cloistered in conference rooms, deciding whether or not to tell people about the impending layoff or how to posture the latest benefits cut.

2. Communication would be intended to help engage people, not be a feeble attempt to spin the latest information in an effort to avoid a revolt.

3. People would have a sense that upper management really wants them to get as much development as possible to be able to rise to their potential, rather than having managers check off the boxes to record that each employee had all the mandatory hazard training for the year.

4. Recognition for good work would be spontaneous and light hearted instead of an obligation to be performed begrudgingly and with insincerity.

5. Flexibility would be evident when employees have personal issues or family matters to deal with instead of maintaining strict discipline so managers will not be accused of playing favorites.

6. Trust would be in abundant evidence in all matters rather than a CYA mentality to document all forms of behavior not according to strict guidelines.

7. CEOs would not tolerate a multiple of 300X between their salary and that of an average production worker.

8. Ethical decisions would be made because it is just good business rather than to comply with the Sarbanes-Oxley Act.

9. Corporate jets would be sold, so top leaders would deal with the same travel hassles as their “most important asset.”

10. Management washrooms would be gutted and made into cultural centers where all employees could learn to appreciate each other more.

11. Organizations would welcome social networking and transparency rather than try to seek ways to restrict these trends out of fear of being exposed.

12. Managers would spend less energy trying to explain financial performance to Wall Street and more energy trying to improve the culture of their organization.

13. Leaders at all levels would learn the value of praising people who express a concern about inconsistencies. Thus, they would be building higher trust on a daily basis by reinforcing candor.

I believe the neon value is a wonderful ideal. It does express the right attitude toward the value of people. We need to encourage all leaders to make their actions and policies be consistent with the words. Some organizations have been able to accomplish that to a large degree. These groups have reached the status of the best companies to work for in America. Leaders who habitually pay lip service to the neon value will feel more and more like Hosni Mubarak sitting in his palace watching the mob outside throwing stones at the windows.


Keep Values Simple

August 15, 2010

Simple Values

Few people would doubt the impact of a good set of values for any organization. Values provide a bedrock of beliefs on which leaders build the culture for their group. The true power of values lies in having everyone in the organization not only understand them but live them every day. That is why I believe it is a mistake to make the values too complex.

Some leaders get enamored by the idea of values and create a set of complex rules that would take a rocket scientist to remember. It is not uncommon to have a list of 20-30 values published by a leader. This sounds like a good idea on the surface; after all, the more values we have the better, right? Not so fast! If the list is cumbersome and hard to remember, then people will have a difficult time remembering them, much less following them every day.

Coach Krzyzewski of the Duke Basketball Program modeled a kind of philosophy with values that helps illustrate the power of a short memorable list. He has used the analogy of the “fist” with each finger being one powerful value that is used to create passion and unity among his teams. The fingers represent 1) Communication, 2) Trust, 3) Collective Responsibility, 4) Care, and 5) Pride. By centering all activities in relation to a powerful fist, Coach K has nurtured a consistent champion level team that has won two National Championships.

Another coach who understood the benefits of a simple philosophy of values was Lou Holtz. He took over 6 collegiate football programs in his career. He never inherited a winning team, but never failed to take that team to a Bowl Game by his second season at the latest. His values were boiled down to only three concepts: 1) Do what’s right, 2) Do the best you can, and 3) Treat others like you would like to be treated. The incredible simplicity of this philosophy made it easy to translate the passion embodied in these values into the hearts of all players. The results speak for themselves.

Simple but great values are not just for sports teams. Any organization will benefit from a memorable set of foundational concepts. My home town of Rochester, NY is blessed to be the home of Wegmans, one of the most successful chains of grocery stores in the world and a frequent top placement in the 100 best places to work in America. The current CEO, Colleen Wegman, said of their values, “We’re committed to our Who We Are Values because they set a strong foundation for us as a company – a foundation of caring about people and each other.” The Wegmans values are very simple: 1) Caring, 2) Respect, 3) High Standards, 4) Making a Difference, and 5) Empowerment.

If you are a leader in an organization, challenge your senior team to come up with a handful of powerful words that describe the essence of your core values. Keep the list of values short so everyone will remember and live them daily.

Simple Values