Tap Into Trust

I am associated with a group called Trust Across America: Trust Around the World. This week, Barbara Brooks Kimmel, our CEO, announced an initiative to celebrate the 10th anniversary of the group. The initiative is called “Tap Into Trust.” We invite you to participate in the program at the attached site: You and your group can “Tap Into Trust” by following these principles and behaviors:



We are honest and humble – we put the truth ahead of personal gain.


We hold one another accountable – we each take responsibility without regard to level or role.


We engage our stakeholders to build shared purpose – we avoid short term “wins” that undermine future success.



We do what we say – our everyday actions and talk are consistent.


We seek out and listen to diverse perspectives – every voice can matter.


We reward moral character – we hire and promote in alignment with our purpose and values.


We are open and ready to learn – we can be vulnerable and not have all the answers.



We reject hidden agendas – we are transparent wherever and whenever possible.


We respect each other – we encourage questioning and create a “zero fear” environment where innovation can thrive.


We celebrate our successes – we acknowledge and examine our failures with empathy, and learn from both.


We call out unethical behavior or corrupt practices – we make it safe to be honest with no fear of reprisal.


We define and scorecard our performance against our value and values – we measure both.

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