Reinforce the behaviors that enhance trust within your organization. You need to encourage people to use these behaviors more often. Doing so will cause more people to practice them, and you will move your entire organization toward higher trust.
Reinforcement lesson from literature
In his book “Whale Done,” Ken Blanchard stresses an idea about reinforcement. If you want more of a certain behavior, you need to reinforce the people who do it. The idea is to catch someone doing something right and make them feel good about it.
Application to trust behaviors
The positive reinforcement technique is particularly effective at enhancing trust within organizations. Leaders should preach and model the technique to shift the culture toward higher trust.
Examples of trust behaviors for clarity
Let’s focus on some examples that help illustrate how powerful this technique is at shaping the culture of a group. Here are six behaviors to reinforce:
- Admit mistakes – When people humbly admit a mistake, it usually enhances trust rather than reduces it. The reason is that many people try to hide their mistakes to avoid embarrassment. Exceptions include if the same mistake has been made before or if the mistake has a sinister intent.
- Do what you say – Consistency between words and actions is a way to enhance trust.
- Tell the truth – People recognize when they get straight facts, even if the news isn’t good. They appreciate the honesty.
- Be transparent – People appreciate knowing what is going on. If managers try to hide things, trust goes down.
- Demonstrate care – When managers show they truly care about their people, it goes a long way toward enhancing trust.
- Adhere to the values – If people see the values modeled in everyday interactions, it helps entrench their validity.
There are hundreds of other examples I could cite, but I kept the list short for brevity. The point is that when leaders reinforce people when they do things that enhance trust, it tends to strengthen it.
Trust behaviors form the basis of your culture
Do not overlook this method of enhancing trust within your group. Look for opportunities to model the technique. Don’t forget to thank other people when they take the time to praise others who are reinforcing trust behaviors. The whole concept becomes a circle of support that really matters in the long run. It is the best method of building a high trust culture.
Bob Whipple, MBA, CPTD, is a consultant, trainer, speaker, and author in the areas of leadership and trust. He is the author of The Trust Factor: Advanced Leadership for Professionals, Understanding E-Body Language: Building Trust Online, and Leading with Trust is Like Sailing Downwind. Bob has many years as a senior executive with a Fortune 500 Company and with non-profit organizations
Posted by trustambassador
It sounds so simple to say, “honor commitments if you want to build trust.” In today’s environment, most leaders are over-committed. This condition can lead to mistakes and omissions, which lowers trust.
In many organizations, the standard paradigm for meetings means the people feel there are too many meetings. The null hypothesis on meetings is that they are one hour in duration. Let’s say a manager sends a text to her administrative assistant to schedule a meeting. He will assume the duration is one hour unless told otherwise.
Improved Communication is a common denominator of a culture of high trust.
What if there was a magic “Trust Button” that leaders could hit any time they wanted to increase trust? Ask yourself this question. How many leaders do you know who would use the button if they knew about it? The good news is that the button is available to all leaders, and it is FREE. All it takes is a change in the leader’s behavior to enjoy the benefits of higher trust.
Lack of trust is strongly correlated to The Great Resignation that started in 2021 and continues today. Many leaders took a wrong turn in 2020, and it is costing them dearly years later. I suspect most leaders could not articulate the wrong turn, so what chance do they have of reversing it? They lowered trust by increasing the “command and control” logic in response to many people working from home.
Several aspects in life require constant attention. Love is a perfect example of this philosophy. You can never assume you have enough love and can stop investing in it. The minute you let your guard down you are in danger of losing momentum. It is not a burden to invest in love because the benefits are foundational to life.
Ten aspects of a high trust group are easy to witness. I have seen groups accomplish a doubling of productivity in less than 12 months.
Trust is not a singular concept in nature. I have studied trust for several decades, teach it in several settings, and written four books on it. Trust is such a common word that we use it numerous times a day without thinking. Just listen to the advertisements on TV and you will hear the word trust in the majority of them.
To experience maximum trust with people we know, we need to be aware of the transactional nature of trust. Everything that happens between us will have some impact on the level of trust.