Interview with Barbara Kimmel

This week I interviewed Barbara Kimmel from the “Trust Across America” Organization. I have been impressed with this group as a real force for helping build a higher level of understanding about trust in organizations throughout our country. We need more people like Barbara and her husband Jordan, who runs a weekly radio broadcast on the Voice America Variety Channel specifically devoted to issues of trust. Here is my interview with Barbara Kimmel with some additional comments:

Trust Ambassador: Why did you start “Trust Across America”?

Kimmel: We started Trust Across America to collaboratively find solutions to America’s trust crisis. The time has come to wrap our arms around the word “trust” and to highlight companies and thought leaders that aren’t just doing things right, but are “doing the right thing”. We will provide collaborative forums, media, and other opportunities for consultants, academics and companies to share their best practices.

Trust Ambassador: What interesting or unusual things have happened with this experience?

Kimmel: Many individuals and organizations are reluctant to use the word “trust” or “trustworthy”. It’s very risky. The word just seems too big, burdensome, and even scary for some.

Trust Ambassador: Perhaps part of the issue is that to fully trust, one must be vulnerable. That may be uncomfortable for some people, especially for some leaders.

Trust Ambassador: How fast is the organization growing?

Kimmel: Fast. Right now our focus is on building a core trust ecosystem… professionals who want to roll up their sleeves and find actionable solutions to the trust crisis.

Trust Ambassador: What are your long term objectives or goals?

Kimmel: We want to reverse the trend in the breakdown of trust in corporate America by first developing a workable definition of trustworthy behavior and then identifying and highlighting those companies who are industry leaders, so that they can become role models. Essentially, we want to lead a “Trust Revolution” in corporate America.

Trust Ambassador: Has there been any down side to this effort?

Kimmel: Other than not enough hours in the day, no. People like yourself have been very generous with their time, and supportive of our efforts.

Trust Ambassador: How can people get involved?

Kimmel: Read our monthly newsletter at It outlines many ways for people to get involved. Email me at with comments/suggestions.

Trust Ambassador: I want to thank Barbara for this information and for the great work she is doing with Trust Across America. I also urge you to join Jordan Kimmel for his weekly broadcast on the Voice America Variety Channel on Wednesdays at noon EDT.

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