It has been studied for years and Behavioral Scientists have concluded that money is not a prime source of motication. Motivation comes from intrinsic sources such as recognition, autonomy, accomplishment, etc. . In todays environment, those conclusions may be less compelling than in the boom times of the 1990s. What is you opinion of whether money is a primary motivation for most people in the US? http://www.leadergrow.com/CultureandMotivation.pdf