We have all heard of SMART Goals. SMART stands for Specific, Measurable, Assignable, Realistic, and Time bound. The term was invented by G.T. Doran way back in 1981 (Management Review, Volume 70, Issue 11(AMA FORUM), pp. 35-36).
I thought it might be a perfect time, 31 years later, to upgrade the thinking and add some DUMB Goals. DUMB stands for Doable, Uncompromising, Manageable, and Beneficial. Here are my thoughts on why DUMB Goals are important in our society today:
Doable – In our global economy, we have stretched resources in nearly every organization beyond the elastic limit. As leaders pull on resources in an ever- intensifying quest for more productivity, more and more people reach a burnout stage or just quit trying to stretch. What is needed is to go for quantum leaps in productivity. The incremental approach or Kaizen has served us well for 30 years, and now we need to find new afterburners to take us to a higher orbit. This additional thrust can be achieved by having a more robust culture based on higher trust. Trust within an organization has been shown to improve productivity by 2-3 times. Leaders need to seek higher levels of trust as a means to achieve seemingly impossible productivity goals.
Uncompromising – As everything has become ultra critical, the tendency is to slack off on some of the basics. We have seen several organizations slip backward on the quality principles that provided improvements through the last 2-3 decades. A classic example of this is Toyota. When they got so wrapped up in being the biggest, they took their eye off the very engine that was powering their rise to stardom. They paid a dear price for that mistake. If organizations are so hell bent on productivity and profits that they forget to invest in the basic building blocks of quality and culture, they are sowing the seeds of their own demise.
Manageable – In most organizations today, the goals set out for people are too many and far too complex for human beings to manage. What you get is a watered-down approach to performance rather than the laser-focused and potent enthusiasm of the entire team. The answer here is better focus. I cringe when I see a strategic plan with 18 critical thrusts. It ain’t going to happen folks! For a manageable array of critical result areas, keep the number of thrusts down to three, or four at the most.
Beneficial – It is time for a broader view of organizational output. We have become more environmentally conscious over the past decade, but we are still far off the mark if we are going to save our space ship. We need to dig a lot deeper into our environmental conscience to at least double our efforts to preserve the environment.
Social awareness is lagging environmental activities, although some organizations are starting to gain in this area. We need to encourage more socially-conscious corporate decisions. This means taking a hard look at where products are produced and not supporting socially irresponsible sourcing. That equilibrium may come at the expense of some short term profitability, so it is less popular with the insatiable companies who are intent on squeezing out every last penny. I believe the organizations that are moving in the right direction will ultimately prevail. We need a balance of organizations doing the right things for the right long-term reasons.
It is a totally different world in 2012 than it was in 1981. There is nothing wrong with pursuing SMART Goals, but I think organizations would be well served by also considering the DUMB Goals as well.
Posted by trustambassador
In most organizations, when managers want to know how people are feeling, they do a QWL (Quality of Work Life) survey to find out. I there are more direct ways to identify what people are thinking. By simply discussing the need for a survey, the most insightful data is already spilled all over the table. To mop it up, you need to improve the level of trust in your organization.
The one thing you really can control in life is your attitude, yet most people view their attitude as the result of external things happening to them rather than a conscious decision they make every minute of every day. In this brief article, I would like to explore some ideas that can help make your choice more intentional. These ideas are not new or unique; they have been expressed by numerous authors or scientists, and yet they are easily forgotten by anyone in the heat of the moment.
How many times a week do you hear, “We’ve got to motivate our people?” This is usually followed by an idea or two to try to entice people to be more productive. Seeking to motivate employees is a thought pattern leaders use every day, so what’s wrong with it?
In our society, it is considered a bad thing to fail. From our earliest memory, we are all taught to succeed at what we try. It does not matter if it is taking a few steps on wobbly legs or negotiating an international merger of two huge organizations, we are conditioned that success is the goal and failure is anathema. Through this conditioning, we are taught to feel great when we have a success and to feel awful when we fail.
If I hear the phrase “think outside the box” one more time, I’m going to blow. That old saw has been around for decades and is so hoary the cardboard has all rotted away. For purposes of trying to make a point, I am going to use the analogy one more time as it applies to people rather than ideas, then try to forget the phrase ever existed.
Can you improve your Emotional Intelligence by plowing your driveway? I think so, and I will explain a fascinating analogy later in this article. I read a recent book on Emotional Intelligence by Travis Bradberry and Jean Greaves entitled Emotional Intelligence 2.0. If you have not been exposed to this book, perhaps my article will whet your appetite to purchase it.
The study of body language has fascinated me for years. There are over 30,000 known signals in body language and facial expression that we interpret, mostly subconsciously. It is a favorite game at cocktail parties, or in other public venues, to try to uncover the meaning ascribed to certain types of body language.
My wife saw a truck the other day with an advertisement on the side for an organization called “Doody Master.” For a fee, they will come to your yard and scoop up all the little doggie muffins they can find. I suppose there are worse jobs, but really that is about the bottom (sorry, no pun intended there).
I would like to explore the spirit of giving in this article. The Christmas Tree is a great symbol and tradition because it provides a locus of opportunity for us to place large and small gifts for the people in our life.